![]() Like wine, tea is incredibly complex, but it is seldom represented that way, usually just narrowed down to a few well-known types. The company raised $6 million in backing this year and wanted to develop a new brand identity that would better help it compete in the $40 billion tea industry.Īt the same time, Teabox wanted to demystify tea and present it in more approachable way, so consumers can explore different varieties, regions and flavors. The startup has been remarkably successful so far, providing an estimated 25 million cups of tea to 100,000 users in 75 countries since its launch. Teabox bypasses the intermediaries to get tea from its fields to drinkers just days after it is picked. Many of the practices around tea production have been in place since the colonial era, including antiquated machinery and an inefficient auction process that typically delays the product from reaching consumers until up to two years after it is harvested. Pentagram has designed a bold new identity, packaging and website for the online retailer that will help establish it as a global brand.įounded in 2012 and based in India, Teabox is transforming how tea is sold around the world. Teabox is a tea-commerce company that is seeking to revolutionize the experience of one of the oldest drinks in history by bringing it directly to the consumer. ![]() Devorah’s work has been featured in publications such as Food & Wine, Bon Appetit, Travel + Leisure, Eater, and The New York Times.The most widely consumed beverage in the world next to water, tea is still largely produced and distributed much as it was two centuries ago, often at the expense of freshness. She has an entire cabinet full of tea bags and loose leaf tea, and constantly tries new brands and types. Some premium brands use larger bags, though, so when buying an organizer, be sure to check the compartment size and whether it is adjustable.ĭevorah Lev-Tov has been a tea drinker for decades, taking her appreciation to new heights when she lived in India. Most tea bags are a standard size of 2.5 x 2.75 inches and will fit inside most organizers’ compartments. Loose-leaf tea in particular should be stored in an airtight container. Prolonged sunlight exposure can damage tea leaves, but many tea bags are individually wrapped for freshness. Storing tea in an opaque, sealed place will keep it fresher for longer. If you have a lot of tea, or don’t use it very quickly, you’ll want something opaque that won’t let light in, because exposure can damage fragile tea leaves. Consider what type of material will protect your teas, but also what looks good, if that’s important to you. Tea bag organizers come in a variety of materials, including bamboo and other woods, plastic, and metal. Do you need to be able to see the tea, either through a clear window or an open top, or do you prefer them to be protected from the sunlight? Think about what style organizer you want-what type of compartments and how large they are, whether the compartments are customizable and/or removable, if the holder is vertical or horizontal, and if it should be a closed box or chest to help maintain freshness or an open holder for easy access. ![]() You also want to think about where you will put it, how much space you have for it, and whether it’s going to be inside a drawer, cabinet, on a shelf, hanging on a wall, or sitting on a table or countertop. When choosing your tea bag organizer, consider how many tea bags or how much loose leaf tea you need to store and how many bags or ounces of tea the organizer can hold. What to Look for in a Tea Organizer Size and Capacity For a budget-friendly, basic option, we recommend the MaxGear Tea Bag Organizer. ![]() Our top choice is the Bamboo Leaf Wooden Tea Box Storage Chest for its high-quality materials and stylish look, plus its removable compartments that allow for some customization. ![]()
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